Curiosity can lead to some pretty interesting ideas. Almost anything, can lead to interesting ideas. The truth about ideas for marketing and design is that it’s not up to us if they are good or not, it’s up to the world that we show it to. This is one of the reasons experiments can be so beneficial.
Say you have two ideas, but you don’t know which one you should go with. Instead of just guessing, perform a small experiments to see if one idea performs better than the other. Once you get real results, you can make a much greater decision on what idea to run with. with out having to potentially waste a lot of money!