Challenges are around every corner. Building websites and working on projects are no different. My favorite concept of goals is that it turns obstacles into simple tasks that need to be completed, in order to achieve something.
Having goals gives us something to chase, to reach for, a reason to work harder and faster. They allow us to focus tasks and content around achieving them, which can lead to much greater results. You don’t want to spend your time getting someone to sign up for your news letter that you never send out, when all your real customers come from facebook anyway and you’d be better off directing people to your facebook page.
When goals are reached, it’s celebrated. This enriches the goal setting experience and encourages team members to work together better and help out the best they can.