Making things easier for your customers is sometimes as simple as removing unneeded steps in a process.
How many steps are there between your “Product Page” and the “Thank You For Your Order Page”?
Just for the sake of making it easier for your customer, Can any steps be removed?
The less your customers have to do, the more likely they are to complete checking out.
Abandoned carts are real, it only takes a single distraction to get your customer’s attention away from your site.
If they get frustrated during your check out process, they might just leave on the spot with a negative experience, no longer wanting to do business with you!
“People route around things that stand between them and what they want.” – Seth Godin
Ask your customers for their feedback, have friends make test purchases and critique the process, find the ways you can improve and see how much of a difference it makes 🙂
Did I mention that having a positive experience with you will increase their likeliness of shopping with you again?
Let us know if you were able to find any improvements to your check out process!
– Andrew Kaser